Privacy Policy

Thank you for your interest in our website. The security of business data and the protection of your privacy when processing personal data is important to us and we take this into account in our business processes. In our privacy policy, we inform you about the handling of your data in accordance with the legal regulations on data protection, which are collected through their use of our website.

By using our website, you accept this privacy policy and consent to the collection, storage, processing, use, disclosure and protection of your personal data. You may revoke your consent at any time with effect for the future.

If you do not provide us with required data, it is possible that you will not be able to use the entire offer and functionality of the website. This privacy policy applies to the website: www.SilverSuccessPath.com

Responsibility in terms of data protection (according to Art. 4 para.7 EU DSGVO)

SilverSuccessPath.com
Peter Muzik
In der Looren 56
8053 Zurich
Switzerland

Managing Director: Peter Muzik
Phone +41 76 727 00 13
hello@SilverSuccessPath.com
www.SilverSuccessPath.com

Contact details of the data protection officer

Email address: hello@SilverSuccessPath.com
www.SilverSuccessPath.com
Postal address: with the addition of “The Data Protection Officer”.

Personal data

Personal data” means information that can be attributed to a specific person (hereinafter referred to as “data subject”) or used to identify that person, regardless of whether such attribution or identification is made directly on the basis of such data or on the basis of such data and other additional information to which SilverSuccessPath.com has access.

Definitions

Our privacy policy should be understandable and simple for everyone. As a rule, the official terms of the Data Protection Regulation (DSGVO) are used. The official explanations of terms can be found in Art. 4 DSGVO.
Purpose of the processing of personal data

The collection and processing of personal data helps us to

Improve and optimize the website
Provide our online offer, its functions and content
Improve our online offer
Respond to contact requests and communicate with users.
Security measures
Marketing & Reach Measurement.

Collection of personal data when visiting our website

If you use our website for purely informative purposes, i.e. if you do not wish to register or contact us in any other way, we only collect personal data that your browser transmits to our server. This data is technically necessary for us to be able to display our website to you and to ensure stability and security (in accordance with Art. 6 Para. 1 lit. f DSGVO). The following data is recorded:

IP address
Host name
Date, time of request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
Amount of data transferred
Website from which the request came (referrer)
The specific pages of our website that you have accessed
Browser used (type, version and set language)
Operating system (type, version)
If JavaScript is active: color depth, size of browser window, installed browser plugins)

These listed data are collected by us to ensure a proper connection setup of the website and to enable a comfortable use of our website by the user. This log file is also used for the evaluation of system security as well as stability and administrative purposes (according to Art. 6 para. 1 lit. f DSGVO).
Contact via email or contact form

If you send us inquiries via contact form or email, your information from the inquiry form or your email, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions.

The specification of an e-mail address is required to contact us, the specification of your name and telephone number is voluntary. Under no circumstances will we pass on this data without your consent. The legal basis for the processing of the data is our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f DSGVO and, if applicable, Art. 6 (1) lit. b DSGVO, if your request is aimed at concluding a contract.

Your data will be deleted after final processing of your request, provided that there are no legal obligations to retain data. You can object to the processing of your personal data at any time in the case of Art. 6 para. 1 lit. f DSGVO.

User details may be stored in a customer relationship management system (“CRM system”) or comparable request organization facilities. We delete the inquiries if they are no longer necessary. We review the necessity every two years. Furthermore, the statutory retention periods apply.

Cooperation with processors and third parties

Insofar as we disclose data to other persons and companies (order processors or third parties) in the course of our processing, transmit it to them or otherwise grant them access to the data, this shall only be done on the basis of legal permission, e.g. if a transmission of the data to third parties, such as to payment service providers pursuant to Art. 6 (1) lit. b DSGVO is necessary for the performance of the contract, you have consented, a legal obligation provides for this or on the basis of our legitimate interests, e.g. when using agents, hosting providers, etc. If we commission third parties to process data on the basis of a so-called “order processing agreement”, this is done on the basis of Art. 28 DSGVO.
Google Analytics

We use analysis tools on the basis of our legitimate interests, i.e. interest in the static analysis of user behavior for optimization and marketing purposes in accordance with
Art. 6 para. 1 lit. f DSGVO or § 15 para. 3 TMG, respectively. For our website, we use Google Analytics, a web analytics service provided by Google Inc. (“Google”).

Google Analytics uses so-called “cookies” – text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of our website will be transmitted to and stored by Google on servers in the United States.

In the event that IP anonymization is activated on this website, your IP address will, however, be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area, which means that it cannot be linked to a specific person. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

Google Inc. with headquarters in the USA, has submitted to the EU-US data protection agreement “Privacy Shield” for the exceptional cases in which personal data is transferred to the USA (www.privacyshield.gov/eu-us-framework).

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website – including your IP address – to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

This website may use Google Analytics with the extension “_anonymizelp()”. This means that IP addresses are processed in a shortened form, thus making it impossible to relate them to a specific person. Insofar as the data collected about you is related to a person, this is therefore immediately excluded and the personal data is thus immediately deleted.

Further information on data usage by Google, setting and objection options:
Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Bublin 4, Ireland.
Fax: +353 (1) 436 1001

Terms of use
https://google.com/analytics/terms/de.html
Privacy – Overview
https://google.com/intl/de/analytics/learn/privacy.html
Privacy policy
https://google.de/intl/de/policies/privacy
Privacy policy – Advertising
https://policies.google.com/technologies/ads
Ad personalization
https://adssettings.google.com/authenticated

Einsatz von Google Adwords Conversion / Remarketing

We use the offer of Google Adwords to draw attention to our offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the interest of displaying advertising that is of interest to you, increasing the attractiveness of our website for you and achieving a fair calculation of advertising costs. The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f DSGVO.

These advertising materials are delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as display of the ads or clicks by users, can be measured. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.

These cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Adwords customer and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider learns your IP address and stores it.

You can prevent participation in this tracking process in various ways:

by adjusting your browser software accordingly; in particular, the suppression of third-party cookies will result in you not receiving ads from third-party providers,
by disabling conversion tracking cookies by setting your browser to block cookies from the domain “www.googleadservices.com”, www.google.de/settings/ads , which setting will be deleted when you delete your cookies,
by disabling interest-based ads from the providers that are part of the “About Ads” self-regulatory campaign, via the link www.aboutads.info/choices , with this setting being deleted when you delete your cookies,
by permanently disabling it in your Firefox, Internetexplorer or Google Chrome browsers at the link www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.

Further information

Privacy at Google
www.google.com/intl/de/policies/privacy and services.google.com/sitestats/en.html
Website of the Network Advertising Initiative (NAI)
www.networkadvertising.org
Google and EU-US Privacy Shield
www.privacyshield.gov/EU-US-Framework.

Use of cookies

Our website uses cookies, which are stored by the browser on your device and which contain certain settings for the use of the website (e.g. for the current session). Cookies are used to make our website more user-friendly, effective and secure.

Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called session cookies, which are automatically deleted after closing the browser. Other cookies remain stored on your terminal device until you delete them or the storage period expires. These cookies enable us to recognize your browser on your next visit.

In part, the cookies are used to simplify website processes by storing settings (e.g. providing already selected options). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when closing the browser.

The cookie settings can be managed under the following links depending on the browser used:

Firefox
https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Internet Explorer
http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Chrome
https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari
https://support.apple.com/kb/ph21411?locale=de_DE
Opera
http://help.opera.com/Windows/10.20/de/cookies.html

You can also individually manage the cookies of many companies and functions that are used for advertising. To do this, use the appropriate user tools:

https://www.aboutads.info/choices/ or
http://www.youronlinechoices.com/uk/your-ad-choices

Most browsers also offer a so-called “do-not-track” function, which allows you to indicate that you do not want to be “tracked” by websites. When this feature is enabled, the browser tells ad networks, websites, and applications that you do not want to be tracked for behavioral advertising and the like.

For information and instructions on how to edit this feature, depending on your browser provider, see the links below:

Google Chrome https://support.google.com/chrome/answer/2790761?co=GENIE.Platform%3DDesktop&hl=de
Mozilla Firefox
https://www.mozilla.org/de/firefox/dnt/
Internet Explorer
https://support.microsoft.com/de-de/help/17288/windows-internet-explorer-11-use-do-not-track
Opera
http://help.opera.com/Windows/12.10/de/notrack.html
Safari
https://support.apple.com/kb/PH21416?locale=de_DE

Additionally, you can prevent loading of so-called scripts by default. NoScript allows JavaScripts, Java, and other plug-ins to run only on trusted domains of your choice. For information and instructions on how to edit this feature, contact your browser vendor (e.g. for Mozilla Firefox at:

https://addons.mozilla.org/de/firefox/addon/noscript/ ).

Please note that if you disable cookies, the functionality of this website may be limited.

Social media links

On our website, social networks such as Facebook, Instagram are only integrated as links, i.e. when clicking on the corresponding link (text/image), a forwarding to the page of the respective provider takes place. Only then is user information transmitted to the respective provider. The corresponding data protection provisions can be found at the respective providers.

Data transfer and recipients

Your personal data will not be passed on to third parties unless

if we have explicitly pointed this out in the description of the respective data processing,
if you have given your express consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO,
the disclosure is necessary for the assertion, exercise or defense of legal claims pursuant to Art. 6 (1) p. 1 lit. f DSGVO and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
in the event that a legal obligation exists for the disclosure pursuant to Art. 6 (1) sentence 1 lit. c DSGVO, and
as far as this is necessary for the processing of contractual relationships with you according to Art. 6 para. 1 p. 1 lit. b DSGVO.

In addition, we use external service providers for the processing of our services, which we have carefully selected and commissioned in writing. They are bound by our instructions and are regularly monitored by us. With whom we have, if necessary, concluded order processing contracts in accordance with Art. 28 DSGVO. These are service providers responsible for web hosting, sending e-mails, and maintenance and care of our IT systems, etc. The service providers will not share this data with third parties.

Duration of the storage of personal data

The duration of the storage of personal data is measured by the relevant statutory retention periods (e.g. from commercial law and tax law). After expiry of the respective period, the corresponding data is routinely deleted. If data is required for the fulfillment or initiation of a contract or if we have a legitimate interest in continuing to store it, the data will be deleted when it is no longer required for these purposes or you have exercised your right of revocation or objection.

Transfers to third countries

If we process data in a so-called third country, i.e. outside the European Union (EU) or the European Economic Area (EEA), or if this is done in the context of using third-party services or disclosing or transferring data to third parties, this is only done if it is done to fulfill our pre-contractual/contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests.

Subject to contractual or legal permissions, we process or have data processed in a third country only if the special requirements of Art. 44 et seq. DSGVO, i.e. the processing is carried out, for example, on the basis of special guarantees such as the officially recognized determination of a level of data protection corresponding to the EU, e.g. the “Privacy Shield” in the USA, or compliance with officially recognized, special contractual obligations, so-called “standard contractual clauses”.

Agency services

Within the scope of our contractual services, which include web design, internet marketing, conceptual and strategic consulting, campaign planning, design development/consulting or maintenance, implementation of campaigns, processes, handling, server administration, data analysis/consulting services and training services, we process the data of our customers.

In this context, we process contact data, e.g. e-mail, telephone numbers), inventory data (e.g. customer master data such as names or addresses, content data, e.g. videos, photos, text inputs, contract data, e.g. subject matter of contract and term, payment data, e.g. bank details, payment history, usage and metadata, e.g. in the context of evaluating and measuring the success of marketing measures. As a matter of principle, we do not process special categories of personal data, unless these are components of commissioned processing. Data subjects include our customers, prospective customers as well as their customers, users, website visitors or employees as well as third parties.

The purpose of the processing is the provision of contractual services, billing and our customer service. The legal basis for the processing results from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security measures).

We process data that are necessary for the justification and fulfillment of the contractual services and point out the necessity of their indication. Disclosure to external parties only takes place if it is necessary in the context of an order. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client as well as the legal requirements of a contract processing pursuant to Art. 28 DSGVO and do not process the data for any other purposes than those specified in the order. We delete the data after the expiry of legal warranty and comparable obligations. The necessity of keeping the data is reviewed every two years; in the case of legal archiving obligations, the deletion takes place after their expiry – 6 years according to § 257 para. 1 HGB, 10 year according to § 147 para. 1 AO. In the case of data disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, in principle after the end of the order.

Deletion of data

The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 DSGVO.

Unless expressly stated within the scope of this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted, i.e. the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law.

Security

We protect the data of our users by technical and organizational security measures in order to minimize risks in connection with their loss, misuse, unauthorized access and unauthorized disclosure and modification. For this purpose, e.g. firewalls, data encryption, but also authorization controls for data access are used. This is based on Art. 32 DSGVO and Art. 25 DSGVO.
Other third-party services

YouTube

We have integrated YouTube videos into our online offer, which are stored on www.YouTube.com and can be played directly from our website. These are all embedded in “extended data protection mode”, which means that no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos, the data mentioned in the following paragraph will be transferred. We have no influence on this data transmission. With the integration of YouTube videos, we pursue our interest in making our website more interesting and attractive for our visitors and to achieve a better presentation of content or facts. The legal basis for the use of the plug-in is Art. 6 para. 1 p. 1 lit. f DSGVO.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 5 of this declaration are transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

For more information on the purpose and scope of data collection and processing by YouTube, please see the privacy policy.

There you will also find further information on your rights and setting options to protect your privacy:

YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, represented by.
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
www.google.de/intl/de/policies/privacy.
Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield,
www.privacyshield.gov/EU-US-Framework

Google Fonts

Our website can embed fonts (“Google Fonts”) from the provider Google – Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When our website is opened, your browser loads the required web fonts into your browser memory in order to display the texts and fonts correctly.

For this reason, the browser must establish a direct connection to Google servers. Google is aware that our website has been accessed through your IP addresses. The use of Google Web Fonts is in the interest of achieving a uniform and attractive presentation of our website. This legitimate interest is based on Art. 6 (1) f DSGVO.

If your browser does not support web fonts, a standard font from your computer will be used.

Google Maps

Our website integrate “Google Maps”, a service of the provider Google LLC, Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, via an API.

The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent – normally carried out as part of the settings of your mobile devices. The data may be processed in the USA.

Your rights

In the following, we inform you about the rights that the GDPR grants you with regard to the processing of your personal data:

(1) Right to information according to Art. 15 DSGVO.
You have the right to request information from us at any time as to whether and, if so, which data relating to you is being processed by us. This also includes information about the processing purposes, if applicable, the category of recipients to whom we have disclosed data from you, the planned storage period and, if applicable, information about the origin of this data if we have not collected it directly.
You have the right to a one-time free copy of your personal data stored by us. We reserve the right to charge a reasonable administrative fee for each additional copy made.

(2) Right to rectification pursuant to Art. 16 DSGVO.

You have the right to complete the personal data we have stored about you or to correct data that is not correct.

(3) Right to deletion according to Art. 17 DSGVO.
You have the right to request the erasure of personal data that we have stored about you, with the exceptions that the processing is necessary for compliance with a legal obligation, the exercise of the right to freedom of expression and information, the assertion and/or exercise of legal claims or for reasons of public interest.
If we have published data about you, this also includes our obligation under Article 17(2) of the GDPR (“right to be forgotten”), taking into account the available technology and implementation costs, to forward your request for erasure, all links to this data as well as copies/replications of this data, to other persons responsible for processing this published personal data.

(4) Right to restriction according to Art. 18 DSGVO.
You have the right to request that we restrict the processing of your personal data that we have stored. Thereafter, processing of your personal data is possible exclusively with your consent or for a few, specified purposes.

(5) Right to information according to Art. 19 DSGVO.
You have the right to be informed if you have asserted the right to rectification, erasure or restriction of processing of your personal data against the controller.
The controller is obliged to communicate this rectification, erasure of personal data or restriction of processing to all recipients to whom the personal data concerning you has been disclosed, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

(6) Right to data portability according to Art. 20 DSGVO.
You have the right to receive from us personal data that you have provided to us in a common, structured and machine-readable format or, if technically possible, to have it transferred to another controller.

(7) Right to complain to a supervisory authority pursuant to Art. 77 DSGVO.
You have the right to complain about our processing of your personal data to a data protection supervisory authority at any time.

(8) Right of revocation pursuant to Art. 7 (3) DSGVO.
You have the right to revoke consent to the processing of your personal data, once given, at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

Right of objection

In accordance with Art. 21 DSGVO, you have the right to object at any time to the future processing of your personal data, in particular if the processing of personal data is carried out for the purpose of direct marketing.

Subject to change

We reserve the right to amend this data protection declaration at any time in compliance with the applicable data protection regulations. The currently valid data protection declaration will be published on the website and will apply when you visit the website.

August 2023